Boulevard's Opening.

Boulevard Shopping Mall to hold soft opening

KUCHING: Sarawak’s largest one-stop lifestyle centre, Boulevard Shopping Mall at Jalan Datuk Tawi Sli is all set to welcome shoppers this Saturday (Dec 22).

Boulevard Group of Companies CEO Don Yew Hoon said workers had been working round the clock for the shopping mall’s soft opening at 10.30am by group chairman Datuk Ling Chiong Ho.

Speaking to reporters yesterday, he said Boulevard Hypermarket and Departmental Store covered over 150,000 sq ft of Phase 1 of the new mall.

“There are other 52 other retailers including leading franchises such as Famous Amos, Kenny Rogers, KFC, Pizza Hut, Sushi King, Ayamas, Old Town Kopitiam, Watson and Guardian.

“Some of these retailers will open this Saturday while the rest before the year end,” he said adding that the mall would cater for all from low to high income earners.

Several other established franchises such as McDonald’s, Dome Cafe and Starbucks have expressed their interest to operate at Boulevard as well, he said. (Well Starbucks! You better be interested!! :D )

Yew said Phase 1 of the mall costs about RM100 million (excluding land cost) offering nearly 800 parking bays in the basement for shoppers’ convenience.

The mall would have more retail space totalling over 700,000 sq ft and 2,011 parking bays after Phase 2 is completed in December 2008, he said adding that there would be six cineplexes, a 32-lane bowling centre, a skating rink, a playground, an amusement arcade and an exhibition and promotion area in the pipeline, he said.

He said it would also have a bank, post office, food court, open air Boulevard Avenue for concerts, events and festive fairs, lifestyle spa-yoga-gym-aerobics centre and rooftop swimming pool in line with its one-stop lifestyle mall concept.

He said this mall would be integrated with Imperial Apartment Hotel, offering over 700 units for completion in 2009.

“These multi-million ringgit projects are under the investment of Shin Yang Group, a timber-based organisation,” said Yew.

He said the proposed Boulevard Shopping Mall and Hotel Apartment in Bintulu and Imperial Plaza in Miri had been approved, expected for completion in 2010 and 2009 respectively.

On the soft-opening this Saturday, he said there would be an ongoing roadshow to promote Boulevard Family Card and other products from its business partners.

To usher in the coming Christmas season, there will be Christmas carolling from Dec 22 to 24 from 2pm to 3pm (session one) and from 7pm to 8pm (session two) while Santa Claus and Santarina will be making appearances with gifts to be given away between Dec 22 and 25.

On Dec 25, a Christmas Tree Deco Competition and Boulevard Christmas Performance by staff will be held.

Other coming events include a Mini IT Fair (Dec 26 to 27), TV10 Concert featuring Village Kids (Dec 28), Phoebe Yap and BoyzFrenz ‘Oh My Honey Meet The Fans Session’ (Dec 29), Christmas charity project at Sarawak Orphanage Home or Peryatim (Dec 30) and Boulevard New Year countdown party (Dec 31).

p.s. Obviously I didnt write this myself. But well oh well I am soo excited I have to copy and paste from Borneo Post. Soo yeahhh. : )